For the final piece, I created a campaign logo and modified my poster and advertisement to be a cohesive piece. The zoo poster was meant to be fun and cute and encourage the fun that comes from the zoo and how it can be even better with a fun animal ice cream cone. The second photo is the campaign label for the ice cream. It's directly placed on the ice cream because ice cream is often one of the foods that you always contemplate on buying. This label will trigger memories and get the consumer to buy the ice cream. Finally, the advertisement is placed in context in a magazine. A lot advertisements these days are about how to keep your shape or have you buy a certain product to improve your life, but the advertisement I made was to stimulate happy memories and think about those times, allowing people not to feel guilty for their decision to go and buy some ice cream to enjoy.
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