For our next project, we were suppose to come up with informative series that reflected a central idea. I decided to consistent with the idea of triggering the pathos using ice cream as my main focus. The picture here shows the different ideas that I had come up with. The first row focuses on different memories that associate with ice cream to get the viewer to go out and buy some ice cream to because of the nostalgic memories. The second row displays how ice cream has developed to what it is today by informing the viewer of how it started and so on. The third row is promoting calcium and how ice cream is not only a sweet treat, but can also make your bones strong. I decided to develop my first idea because it fit well with the pathos from the previous poster and it was a good transition into this series. I also felt that many people can relate to different times that they've had ice cream and this can really trigger a person's desire to eat something if associated with a happy memory.
The pathos technique is definitely applicable for this content – who doesn't associate ice cream with good memories? (Well, there are probably a few lactose-intolerant individuals who do not, but all the same…). Looking forward to seeing how this ice cream campaign pulls together!
ReplyDeleteSaw this and thought of your project: http://twincitiestop5.com/top-5-ice-cream-shops-in-the-twin-cities/ Isn't that photo just drool-worthy?
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