These are some sketches for some of my initial ideas. I wanted to create a persuasive poster that focused on the pathos by allowing the viewer to recall the moment they contemplated on which ice cream to buy or remembering when they dropped their ice cream on the ground.
I decided to go with the idea of a dropped ice cream on the ground. In order to capture this moment, I began by recreating it and took images to reference from like the one shown above. I wanted the image to look as if the viewer was apart of the image with the arm reaching towards the ice cream in an act of desperation.